Privacy policy
Last updated: 17.06.2025
I. Information about us as controllers of your data
The responsible party (“controller”) for the processing of your personal data under data protection law is:
PSM Strategic Holding GmbH
Kuefsteinstraße 28,
3107 St. Pölten-Traisenpark,
Lower Austria, Austria
Phone: +43 660 2011706
Email: office@psm-austria.at
Website: https://psm-austria.at
Data protection inquiries can be directed to the same contact details.
II. Your Rights
According to Articles 15–21 GDPR, you have the right to:
- Access your personal data and obtain information on its processing
- Rectify incorrect or incomplete data
- Request deletion of your data
- Restrict the processing of your data
- Object to data processing (especially for direct marketing)
- Data portability — receive your data in a machine-readable format
- File a complaint with a supervisory authority (Art. 77 GDPR)
You may withdraw consent at any time with future effect (Art. 7 Para. 3 GDPR).
III. Data Collection on Our Website
1. Server Log Files
When you visit our website, the following information is automatically collected and stored:
- Browser type and version
- Operating system
- Referrer URL
- Pages visited
- Date and time of access
- IP address
This data is collected for technical reasons and stored temporarily (up to 7 days), based on our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in ensuring website functionality and security.
2. Contact Form
When you contact us via our contact form, we collect the information you enter (name, email, message). This data is used only to process your inquiry (Art. 6 Para. 1 lit. b GDPR). It will be deleted once your request has been fully handled and no legal retention obligations apply.
IV. Use of Cookies
We use cookies to enhance your experience on our website. Cookies are small text files stored on your device.
Cookie Consent Management
We use CookieYes to inform users and obtain their consent. You can manage your cookie preferences at any time through the banner.
Session Cookies
Used to optimize performance and functionality of the site. Legal basis: Art. 6 Para. 1 lit. f GDPR.
Third-Party Cookies
We use third-party cookies for analytics and marketing purposes. You can disable these cookies via browser settings or the cookie banner.
V. Analytics and Marketing Tools
We use the following services based on our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in optimizing our site:
1. Google Analytics
Used to analyze website usage. IP anonymization is enabled. Data is processed by Google LLC, USA.
More info: https://policies.google.com/technologies/partner-sites
2. Google Ads (incl. Remarketing & Conversion Tracking)
Used for personalized ads and tracking ad performance. Cookies are used but do not personally identify users.
You can opt out via: https://www.google.com/settings/ads/plugin
3. Meta Pixel
Used to measure effectiveness of Meta (Facebook/Instagram) advertising and create remarketing audiences.
Data is shared with Meta Platforms Ireland Ltd.
More info: https://www.facebook.com/about/privacy/
4. Hotjar
Used to analyze on-site behavior (e.g., clicks, scrolls, heatmaps). Data is anonymized.
Opt out here: https://www.hotjar.com/opt-out
5. Google reCAPTCHA
Used to prevent spam. IP address and behavior data are analyzed.
More info: https://www.google.com/recaptcha/about/
VI. Data Retention
We store your data only as long as necessary for the stated purposes or as required by law. Once no longer needed, your data is deleted securely.
VII. Contact
If you have questions about how we protect your data, or wish to exercise your rights, please contact us:
PSM Strategic Holding GmbH
Email: office@psm-austria.at
Phone: +43 660 2011706